How Under Armour Drives Digital Commerce Through SEO

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Presented by

Dana Tan, Sr. Gbl. SEO Manager, Under Armour; Meryl Serouya, VP Partnerships, Botify; Laura Giuliari, SDS, Botify

About this talk

E-commerce websites - especially those with an extensive catalog of products - are among the most rewarding, yet challenging, for an SEO. And the platform powering the site may present unique complexities, too. Dana Tan, Global SEO lead for Under Armour, joins Botify for a conversation on how she approaches organic search as a performance marketing channel for digital commerce and navigates SEO on Salesforce Commerce Cloud. We'll discuss evangelizing the role and impact of SEO across an organization, tips for efficient collaboration across teams, how the partnership between Botify and Commerce Cloud uncovers critical SEO insights, and more!

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Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Our webinars feature digital marketing thought leaders from such world-renowned brands as Expedia, Macy’s, Farfetch, Marriott, L’Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Join us for thought-provoking conversation and actionable insight into SEO tech, trends, and tactics.