How the New York Times Wins at SEO

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Presented by

Christine Liang, Dir. SEO, NYTimes; Ryan Sholin, Dir. of Biz Dev, WordPress VIP; Petra Kis-Herczegh, Sr. Soln. Cons., Botify

About this talk

Digital publishers - especially news publishers - manage some of the largest websites on the internet. Getting content developed, published, indexed, and read at the speed of the always-on news cycle not only requires an organized newsroom filled with journalistic excellence, but also a reliable technology stack. That includes a high-performing content management system as well as a complementary enterprise SEO platform designed for speed and complexity. Join partners Botify and WordPress VIP, alongside The New York Times’ Christine Liang, for a webinar during which we'll explore how SEO is done at one of the most renowned publications in the world. Some topics we’ll cover include: How SEO and newsroom teams can align and collaborate efficiently Common publisher SEO challenges and best practices SEO + CMS considerations including scalability and performance Preparing for busy news cycles (we’re looking at you, 2020) ….and more!

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Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Our webinars feature digital marketing thought leaders from such world-renowned brands as Expedia, Macy’s, Farfetch, Marriott, L’Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Join us for thought-provoking conversation and actionable insight into SEO tech, trends, and tactics.