Seth Marrs, Forrester Research & Ian Dailey, Invoca
AI is rapidly changing the buying journey for today's digital-first consumers, and marketers are in the drivers' seat of this transformational change. With increased market competition, brands only get one chance to get the buying experience "right." These customer engagement opportunities have become the latest battleground in customer acquisition. Many marketers have turned to AI to uncover new sources of first-party data — including conversation intelligence — to get full visibility into the online-to-offline customer journey, attribute sales to marketing campaigns, and most importantly, take immediate action on insights extracted from customer conversations.
Join Seth Marrs, Principal Analyst at Forrester Research and co-author of The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, and Ian Dailey, VP of Product Marketing at Invoca, as they reveal the highest-impact opportunities available for marketers today and what’s around the corner in 2022.