Name: Convert More Callers to Revenue: Strategies for Dealerships
Start: 2022-09-20T15:00:00Z
End: 2022-09-20T15:00:38.000Z
Location: BrightTALK

Get the latest thinking around conversational intelligence that enables revenue teams to deliver seamless buying experiences that drive growth by using the best of digital and human touch.
Better Experiences. More Conversions. Higher Revenue.

AI is rapidly changing the buying journey for today's digital-first consumers, and marketers are in the drivers' seat of this transformational change. With increased market competition, brands only get one chance to get the buying experience "right." These customer engagement opportunities have become the latest battleground in customer acquisition. Many marketers have turned to AI to uncover new sources of first-party data — including conversation intelligence — to get full visibility into the online-to-offline customer journey, attribute sales to marketing campaigns, and most importantly, take immediate action on insights extracted from customer conversations.

Join Seth Marrs, Principal Analyst at Forrester Research and co-author of The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, and Ian Dailey, VP of Product Marketing at Invoca, as they reveal the highest-impact opportunities available for marketers today and what’s around the corner in 2022.

How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

The shift in patient-first experiences has forced many healthcare organizations to reimagine their entire digital ecosystem. Join leaders from Banner Health and Invoca, as they discuss why digital transformation is breaking the mold for healthcare now, more than ever.

Reimagine Patient-First Marketing

"The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind.

Join the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers."

Phone Call Conversations: The Secret to Digital Marketing Success in 2022

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition. 

In this webinar, you’ll learn:

The latest trends in paid search to guide your PPC strategy in 2021
How to use AI to automate and optimize CPC bidding
How to make click-to-call ads even more effective
What you need to get real-time attribution for calls and conversions driven by paid search
Tactics for optimizing campaigns to drive more high-value sales calls

Killer Paid Search Tactics That Every Marketer Needs to Know

Attend this webinar to learn:
• Sales strategies to convert more callers to appointments
• How to drive more valuable phone leads from digital advertising
• Call routing and automation strategies to improve answer rates

Convert More Callers to Revenue: Strategies for Dealerships

conversation intelligence

dealership marketing

automotive marketing

automotive industry

call routing

Digital Transformation

Marketing Operations

Marketing Automation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Convert More Callers to Revenue: Strategies for Dealerships

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About this talk

Invoca