CPQ Myths, Busted

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Presented by

Rohit Garewal (Object Edge) and Ken Ailes (CPQ)

About this talk

Your CPQ is a critical piece of your sales org. But for complex businesses, getting CPQ that's easy, intuitive, and fast can be daunting. So how do you pick the right platform, how do you implement the right solution, and how do you create an experience that makes CPQ as effortless as possible? There are many myths and misconceptions about enterprise CPQ and Rohit Garewal (CEO, Object Edge) and Ken Ailes (CPQ Leader) are here to bust them. Watch the full webinar of our webinar and discover the trends, tactics, and most common myths and misconceptions about enterprise CPQ. Rohit Garewal, CEO at Object Edge Rohit is a forward-thinking digital evangelist, driven to solve the challenges the B2B sector faces. Working with complex global enterprises, he leads CPQ, commerce, design enablement that creates effortless digital experiences. Ken Ailes, CPQ/Commerce Leader Ken has been with enterprise CPQ since 2005 and has been leading CPQ teams since 2015. Ken has worked with the world's largest CPQ customers across all industries to help them transform their digital selling experience.

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Established in 1994, Object Edge is an award-winning digital consultancy working with leading global brands. In a challenging digital landscape, we help businesses differentiate and compete by creating effortless digital experiences. We design, implement, and support commerce, content, subscription, and CPQ with a data-driven, highly collaborative, and best-in-class team.