Sales & Marketing: How to Maximize Revenue by Aligning Around Shared Goals

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SFE Partners

About this talk

SFE Partners is proud to host this lively panel of experienced leaders in sales and marketing. Join the live virtual panel as we discuss the critical challenges, pitfalls, and solutions for aligning your sales and marketing teams to improve topline revenue. Sales is a growth function; marketing is a support function. It's that simple. Alignment between the two teams through shared systems of communication, strategy, and KPIs is no longer a nice to have. With recent events reshaping how companies define their workforce over the last two years, it's now more important than ever to unlock a unified vision for sales and marketing within your organization. Come for the conversation, leave with: ● Strategic tips for fostering communication between departments ● Best practices for sales to lean on marketing for outreach excellence, enablement, and conversions ● Tools for marketing to garner the vital buyer behavioral data they need from sales ● Operational improvements you can make within your organization to maximize alignment for greater win rates Moderated by: Erich Rifenburgh: Partner and Executive Consultant- SFE Partners Our Panel Greg Dunne: Managing Partner and Cofounder- SFE Partners Jim Hansen: Partner and Executive Consultant- SFE Partners Kirby Wadsworth: CMO- Elevate Security Kaitlyn Merola: Founder & CEO- Möve Marketing

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SFE Partners is a Boston sales consultancy focused on driving sales efficiency for SaaS, technology, and private equity firms. Effective and efficient sales solutions are at the root of everything we do, from launch to scale. We assess, build, and deliver high-impact sales solutions for expanding organizations, designed to optimize teams and strengthen your vision. Your sales goals are waiting on the other side of thoughtful, data-driven solutions.