Data-driven Marketing Strategies in an Economic Downturn

The world is changing. Coming out of a pandemic, with inflation rising and an economic slowdown—or downturn—possibly on the horizon, data-driven strategies will be the key to marketing success. Join Retina AI’s CEO, Emad Hasan, and Allison Hartsoe, CEO of Ambition Data and author of The Age of Customer Equity, as they break down the strategic to the tactical in this “Fireside Chat.” They will pull on the thread of signal loss, privacy, inflation, and the many changes happening in the market. They will also discuss how all these pieces relate to modern marketing, customer acquisition, and what strategies are the most effective in the current market. About Allison Hartsoe: Allison Hartsoe is the author of The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Allison's experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strategies for Fortune 500 customers, including Nike, GlaxoSmithKline, HP and Intel. Allison was recently named one of the Top 100 Women in Technology and her book was just named one of the Top 100 Business Books by C-Suite Network. Listen to her interviews with successful customer-centric executives on the Customer Equity Accelerator podcast. About Emad Hasan: Prior to joining Retina, Emad built and ran analytics teams at Facebook and PayPal. His continued passion and experience within the tech industry has enabled him to build products that help organizations in making better business decisions through leveraging their own data. Emad earned a BS in Electrical Engineering from Penn State, a Master of Electrical Engineering from Rensselaer Polytechnic Institute, and an MBA from UCLA Anderson School of Management. Outside of his work with Retina AI, he is a blogger, speaker, startup advisor, and outdoor adventurist.