Dark data, as defined by Gartner, is the information assets organization collect, process, and store during regular business activities and generally fail to use for other purposes, for example, analytics, business relationships, and direct monetization. Organizations often retain dark data for compliance purposes or use it once and then file and forget, which incurs more expenses and risk than value. Dark data that we overlook leads to relevant issues: it takes up tremendous space in data centers, generates greenhouse gas emissions, and in some cases, leads to incorrect conclusions and disastrous decisions and/or actions.
In this webinar, we will analyze at data's relevant role in business today and the significance of data in digital transformation. The origins of dark data will be explored, and the different types of dark data will be examined through a wealth of real-life examples. The webinar will also address the implications of dark data on the ongoing maintenance, storage, CO2 emissions, and its impact on organizational sustainability goals. Finally, we will conclude with some ideas to support companies in transforming dark data to their advantage, leading to deeper understanding, better decisions, and better actions, ultimately leading to effective digital decarbonization.