Name: Marketers: Increase Your Revenue with Customer Incentives
Start: 2022-08-30T15:00:00Z
End: 2022-08-30T15:00:54.000Z
Location: BrightTALK
Rating: 5

This channel is aimed at marketers and sales professionals who are looking to discover how to increase revenue and customer loyalty through creative solutions.

Budgeting and planning early for the winter holidays isn’t just a good idea; it’s a must. You need to know now if you’re running a promotion, ordering holiday aisle displays, creating new gift cards, etc. To help you prepare, Blackhawk Network is hosting a live Talk filled with tips, stats, strategies and reminders—everything you need to have a happy holiday season. We will cover:
• Your holiday goals
• Budgets
• In-store display strategies
• Digital strategies
• Marketing and promotions 
• And a lot more


Our Speakers

• Peter Lowell - Director Strategic Relationships at Blackhawk Network
• Ben Blakley - Senior Director, Strategic Relationships at Blackhawk Network
• Michelle Gaugler - Senior Director, Strategic Relationships at Blackhawk Network

How to Prepare Your Gift Card Program for Holiday Success

For years, NAPCO Research and Blackhawk Network have taken a comprehensive view of merchant gift card offerings. This year, we went multinational—assessing 200-plus merchants across 170-plus criteria in the US, the UK and Australia. In this live virtual event, we’ll cover:

• 2022 Multinational Report highlights
• US regional deep dive 
        - Overall findings
        - Digital, in-store and mobile highlights
        - Overall strengths and opportunities
• Wrap up, key takeaways and Q&A

2022 NAPCO Research Deep Dive Reveals Successful Gift Card Programs!

Promotions have long been an important tool in any marketer’s toolbox. But with today’s next-gen promotions, marketers have more options than ever before. Using new data from Aberdeen Research and Blackhawk Network, Director of Incentives Marketing Scott Lapp conducted a live webinar-hosted by Chief Marketer-on how reward-based promotions are leading the way in today’s promotions

Reward-based promotions are more effective than discounts or other offers
• Get a greater return on your marketing investment
• Increase sales
• Increase profits
• Increase customer loyalty
• Avoid discounting your brand

Marketers: Increase Your Revenue with Customer Incentives

Incentives

Customer Advocacy

Customer Experience

Customer Engagement

Rewards

Marketing

Sales

Sales Strategy

Brand Advocacy

Digital Transformation

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Marketers: Increase Your Revenue with Customer Incentives

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