Name: How to Prepare Your Gift Card Program for Holiday Success
Start: 2022-11-01T17:00:00Z
End: 2022-11-01T17:00:48.000Z
Location: BrightTALK
Rating: 0

This channel is aimed at marketers and sales professionals who are looking to discover how to increase revenue and customer loyalty through creative solutions.

For years, NAPCO Research and Blackhawk Network have taken a comprehensive view of merchant gift card offerings. This year, we went multinational—assessing 200-plus merchants across 170-plus criteria in the US, the UK and Australia. In this live virtual event, we’ll cover:

• 2022 Multinational Report highlights
• US regional deep dive 
        - Overall findings
        - Digital, in-store and mobile highlights
        - Overall strengths and opportunities
• Wrap up, key takeaways and Q&A

2022 NAPCO Research Deep Dive Reveals Successful Gift Card Programs!

Promotions have long been an important tool in any marketer’s toolbox. But with today’s next-gen promotions, marketers have more options than ever before. Using new data from Aberdeen Research and Blackhawk Network, Director of Incentives Marketing Scott Lapp conducted a live webinar-hosted by Chief Marketer-on how reward-based promotions are leading the way in today’s promotions

Reward-based promotions are more effective than discounts or other offers
• Get a greater return on your marketing investment
• Increase sales
• Increase profits
• Increase customer loyalty
• Avoid discounting your brand

Marketers: Increase Your Revenue with Customer Incentives

Budgeting and planning early for the winter holidays isn’t just a good idea; it’s a must. You need to know now if you’re running a promotion, ordering holiday aisle displays, creating new gift cards, etc. To help you prepare, Blackhawk Network is hosting a live Talk filled with tips, stats, strategies and reminders—everything you need to have a happy holiday season. We will cover:
• Your holiday goals
• Budgets
• In-store display strategies
• Digital strategies
• Marketing and promotions 
• And a lot more


Our Speakers

• Peter Lowell - Director Strategic Relationships at Blackhawk Network
• Ben Blakley - Senior Director, Strategic Relationships at Blackhawk Network
• Michelle Gaugler - Senior Director, Strategic Relationships at Blackhawk Network

How to Prepare Your Gift Card Program for Holiday Success

Holiday Marketing

Marketing and Sales Alignment

Customer Engagement

Sales Acceleration

Digital Strategy

Ecommerce

Gift cards

Marketing Strategy

Customer Marketing

Retail

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How to Prepare Your Gift Card Program for Holiday Success

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