8 Steps to Get Hybrid Ready

Presented by

Jon Mycroft, Jeff Kunken, & Danke Cline-Thomas (BrightTALK)

About this talk

Events are stronger than ever with in-person gatherings on the rise. Despite this shift, virtual events are here to stay. With your addressable audience in both places, where are you? While the reality of hosting events comes with uncertainty, preparing for both scenarios gives marketers an unbeatable advantage. Partnering with BrightTALK to be hybrid ready will ensure that you’re ready to execute on both in-person and virtual events without losing out on engagement. Join BrightTALK leaders Jon Mycroft and Jeff Kunken as they share the importance of being hybrid ready through client case studies, use cases, and how to tailor your demand gen strategy to match your audiences’ preferences.

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