Communicating the Success of MDM

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Presented by

Patrick Terry, Chief Data Officer, BOK Financial & Monica Mullen, Marketing Director, MDM, Informatica

About this talk

As a CDO in the financial services industry, Patrick Terry has driven many successful master data management (MDM) projects. Along the way, he’s learned that the key to ensuring that teaching business leaders about the importance of everyone working with the same data and arriving at the same version of the truth in less time is how to best position the significance of MDM. Join this session to hear from an expert how he looks at the business value of MDM and explains how data leaders can get buy-in for MDM initiatives by: • Measuring, communicating, and selling the impact of MDM • Thinking about MDM from a business perspective • Identifying which domains to master
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