MDM is Boring. Let’s Talk About Business

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Presented by

Anwar Mirza, Data Strategy & Governance, FedEx Express EU, and Monica Mullen, Marketing Director, MDM, Informatica

About this talk

As head of data strategy and governance at FedEx Express EU, Anwar Mirza is an expert in maximizing the business value of data. The educator, advisor and international keynote speaker was recently recognized as one of the 100 most influential people in data. Join this session “MDM is Boring. Let’s Talk About Business,” to explore what Anwar thinks companies should consider when managing data to maximize business value, including: • Getting buy-in on a data strategy and operating model • The necessary human factors for launching an MDM and data governance initiative • The importance of connected thinking • What’s possible when measuring tangible business value
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