Name: Adopting Hyperautomation with Application Integration and AI
Start: 2022-09-19T18:51:00Z
End: 2022-09-19T19:44:44.000Z
Location: BrightTALK
Rating: 0

At Energize Marketing, we created the TechTalks community to inform, educate and foster conversations for Technology professionals worldwide. Join our channel to hear thought leaders from leading organizations share interviews, discussions, tips, best practices, insights, and technology demonstrations. Topics include, but are not limited to: the latest IT, cyber security, and digital business transformation pressing issues. Learn more about Energize Marketing by visiting: https://energize-marketing.com/.

Security teams are constantly on the lookout for the next hack or vulnerability. With today’s adversaries and attacks becoming more sophisticated, the need for a more proactive approach has never been greater. The problem is that most security teams are stretched thin and overwhelmed, chasing alerts and false positives. 
 
Threat hunting is one of the key activities organizations can utilize to proactively identify threats and look for traces of attackers, past and present, within their environment. Unfortunately, most struggle with visibility and collaboration across silos and the prioritization of threat-hunting activities. In addition, they often employ a manual, analyst-centric approach that can be time-consuming and bring fewer results. 
 
In this session, Patrick McNaught, Solutions Architect at Anomali, will introduce how a threat intelligence-driven XDR solution can help accelerate threat-hunting activities as well as demonstrate how The Anomali Platform can help organizations develop an automated threat-hunting workflow in minutes, enabling them to: 

-Quickly research a threat hunting hypothesis
-Look for evidence of attackers 
-Identify suspected points of a breach for further investigation
 
Join the session and start proactively hunting threats with threat intel-driven detection and response.

Utilizing Intelligence-Driven XDR for Threat Hunting

ITOps and SecOps use an array of tools and data to mitigate security posture exposures, ensure business resiliency, and protect sensitive data. However, audit readiness and compliance validation remain a top challenge.
 
Why? Asset intelligence, across the myriad of users, endpoints, applications, networks and cloud infrastructure, is siloed and fragmented. The higher order need to efficiently aggregate, correlate, and analyze the information is impacted by the disjointed data within different divisions, departments and management tools. With increased audit frequency and scope to meet expanding internal, industry and regulated specifications – how can organizations reduce complications, delays and expenditures?
 
Join Dave Neuman, Advisor and Senior Analyst, TAG Cyber, Ken Pfeil Chief Data Officer, and Jon Davis, CISO at Oomnitza, as they examine the issues impacting audit readiness and compliance validation efficacy and where to apply business process automation to improve audit and compliance efficacy.
 
This expert / practitioner session reviews the operational considerations and means to modernize audit readiness and compliance validation processes. Key topics covered are:
 
- Overcoming data acquisition and analysis gaps that yield audit and compliance exposures
- How to apply ISO and CIS frameworks to facilitate more effective auditing processes
- Mapping policies, technologies and controls for monitoring, investigation, resolution and reporting
- Automating audit processes “from scoping to evidence generation” that enable repetitive, measurable outcomes
- A platform approach to negate incomplete, inaccurate and outdated asset and security data

Why, Where, & How to Automate Audit Readiness & Compliance Validation Processes

The great resignation, hybrid workforce and current economic uncertainty have created unprecedented employee turnover. Beyond the business impact, IT and security teams require a more streamlined and effective approach to remove exiting employee and contractor access to applications, cloud resources and sensitive information, as well as to warrant that respective endpoints, licenses and workspace data are appropriately reclaimed, imaged, disposed or transferred. Given the volume of turnover and the scope of technology, how can organizations ensure secure offboarding process efficacy and operational control?  

Join Jon Oltsik, senior principal analyst and fellow at Enterprise Strategy Group, and Ramin Ettehad, co-founder of Oomnitza, as they examine the challenges impacting enterprise offboarding efficiency, where to apply best practices and how to enable process automation to mitigate the risk of data breach and financial loss.

This expert/practitioner session examines the issues and operational considerations to modernize secure offboarding capabilities and key business processes from Separation to Recovery. Key topics covered are:

Overcoming operational gaps that yield security, compliance, and financial exposures
Mapping offboarding scenarios, policies, technologies and resources, and management systems
Automating processes “from separation to recovery” 
Enabling auditability from deprovisioning and technology reclamation to legal hold, imaging and repurposing
Reducing losses due to unclaimed technology assets and inaccurate reuse, refresh, renewal and depreciation data

Automated Secure Offboarding: Mitigating Data Breach & Financial Loss

According to a 2022 McKinsey report, a staggering 50% of people quit their jobs so far in 2022, and the average turnover rate last year was 47%, cites a PwC Pulse Survey. This unprecedented turnover creates a significant pinch point beyond the impact on hiring efforts: the necessity of establishing a secure and efficient offboarding process.

Removing existing employees’ access to business apps, cloud resources, and sensitive information is just the start. Endpoints, licenses, and workspace data must be appropriately reclaimed, imaged, disposed, or transferred. But during times of high turnover, performing this process manually can be downright daunting.

To help you automate offboarding in your company, tune into this session wherein Jon Oltsik, ESG senior principal analyst and Ramin Ettehad, co-founder of Oomnitza, examine secure offboarding best practices and explain how process automation mitigates the risk of data breach and financial loss during offboarding.

Secure and Compliant Offboarding Best Practices that Prevent Data Breach

Security teams and businesses often get bogged down in the trenches of the security battle. They are relentlessly shifting efforts from one threat or attack to the next. But what is the bigger picture here to guide evolution and making pace with the advances in attack sophistication and security controls? What can inspire, mobilize, and sustain your business and security teams to be the best? 
 
During his time as CSO and Deputy CISO of BT, Steve Benton, VP Anomali Threat Research & GM Belfast at Anomali, developed a set of mantras and mechanics to guide the transformation of security strategy and operations with intelligence as the steel thread through the business and MITRE as the axle for the wheels of operation. In this webinar, Steve will share these mantras and mechanics in a lively discussion with Michael Krieger, Host, Energize Marketing.

Mantras and Mechanics for Intelligence Empowered Organizations

Data democratization empowers stakeholders and data consumers across critical business processes by seamlessly connecting data intelligence to data delivery. Doing this helps accelerate data science and machine learning initiatives. To deliver this, you need to enable data sharing across on-premises, hybrid and multi-cloud sources. This will make data readily available for self-service discovery and access.

In “Meet the Experts: Fostering Data Sharing with Cloud Data Marketplace,” we’ll explore Informatica’s cloud-native, intelligent solution for data sharing. 

You will learn how our unified solution for predictive data intelligence drives data democratization with:
An intuitive shopping experience for data
Greater flexibility and choice for data delivery
The ability to publish AI / ML and analytics models in consumable packages for data scientists
Multiple entry points for users to access data in the marketplace

Meet the Experts: Fostering Data Sharing with Cloud Data Marketplace

Connecting data producers and data consumers in a data marketplace lets leading hedge fund Point72 spend less time searching for valuable data and more time using it to drive analytics for better business decisions and outcomes.

“Data Sharing Empowers Trust in Analytics at Point72,” an Informatica Data Empowerment Experts webinar, explores how the firm has improved its ability to find, understand, trust, and access reliable data. 

You will learn about:
Uncovering data, enabling trusted use, and bringing stakeholders together
Increasing data democratization and data literacy
Leveraging automation to improve data-driven decisions

Data Sharing Empowers Trust in Analytics at Point72

Dolby Laboratories’ high-fidelity audio and video are iconic. By creating a new platform, dolby.io, they went from supporting just a handful of customers to hosting thousands of users. While this transformation created new market opportunities and increased revenues, it also presented some internal challenges.

Ashish Meta, Dolby’s Director of Global Enterprise Applications, will walk you through the applications strategy needed to support the subscription model and boost customer engagement. 

Topics include how they:
Overcame challenges and successfully moved to a new business model 
Monetized APIs and created a subscription business
Partnered with Informatica’s technology, solutions, customer service and community for support 
Planned for the future and next steps

APIs Enable the Democratization of Dolby Magic

Being able to implement, manage, and use a 360-degree view of all your data can transform the digital experiences you deliver – and your entire business.

“Meet the Experts: Innovations in Multidomain MDM SaaS” showcases what’s new in Informatica’s Multidomain MDM and 360 applications and explores how it allows you to master every domain of data. We’ll explore:

• A more user-friendly UI that makes it easier to add new business entities to MDM
• Built-in intelligence and orchestration with AI-driven data management
• Enhanced configuration and navigation of relationships and hierarchies
• Pre-configured extensions for healthcare, life sciences, Salesforce, and SAP

Presenters:

• John Thomas, Senior Director, Product Management, Informatica
• Bob Kwilos, Principal Product Specialist, Informatica
• Oliver Soans, Director, Product Management, Informatica
• Rod Culbreth, Director, Product Management, Informatica
• Robert Paramore, Reference & Finance Solution Architect, Informatica

Meet the Experts: Innovations in Multidomain MDM SaaS

As head of data strategy and governance at FedEx Express EU, Anwar Mirza is an expert in maximizing the business value of data. The educator, advisor and international keynote speaker was recently recognized as one of the 100 most influential people in data. Join this session “MDM is Boring. Let’s Talk About Business,” to explore what Anwar thinks companies should consider when managing data to maximize business value, including:

• Getting buy-in on a data strategy and operating model
• The necessary human factors for launching an MDM and data governance initiative
• The importance of connected thinking
• What’s possible when measuring tangible business value

MDM is Boring. Let’s Talk About Business

Digital strategist Chapman Richardson has spent more than 20 years leading transformational programs for global businesses, helping them understand the gap between their current state and goal state, then identifying how best to bridge it. Master data management (MDM) is key to building that bridge.

In this session “What You Should Know When Implementing MDM Globally,” we’ll explore the three critical considerations for scaling from local, manual processes to global MDM:
• The motivations behind investing in MDM
• Maintaining the integrity of mastered data through governance
• Managing the impact of MDM on cultural and process change

What You Should Know When Implementing MDM Globally

As a CDO in the financial services industry, Patrick Terry has driven many successful master data management (MDM) projects. Along the way, he’s learned that the key to ensuring that teaching business leaders about the importance of everyone working with the same data and arriving at the same version of the truth in less time is how to best position the significance of MDM.

Join this session to hear from an expert how he looks at the business value of MDM and explains how data leaders can get buy-in for MDM initiatives by:

• Measuring, communicating, and selling the impact of MDM
• Thinking about MDM from a business perspective
• Identifying which domains to master

Communicating the Success of MDM

Increase Productivity, Reduce Complexity and Govern Costs

Capturing a lot of data isn’t the same as optimizing its business value. To meet data demands quickly and effectively, your data team needs to reduce the resource constraints, complexity and costs of delivering it.

In “Architecting Autonomous Data Management,” experts from Informatica and Eckerson Group discuss how to solve cloud data integration problems by standardizing and accelerating data delivery with Informatica’s Autonomous Data Management (AutoDM) solution. You will learn about:

• Easing data bottlenecks with metadata, automation and AI
• Findings from Eckerson Group that show how AutoDM can boost productivity, reduce complexity and manage costs
• Key innovations in Informatica’s AutoDM solution

Architecting Autonomous Data Management

Enterprise cloud computing leader Nutanix is transforming every aspect of its business. To keep its growth strategy on track, it needed to give core business units reliable, on-demand access to standardized, accurate and timely data.

Tune in for “How Nutanix Democratizes Data With a Self-Service Cloud Data Lake Platform” to explore how the organization accelerated its journey to self-service data access across the enterprise with faster, more effective cloud data integration. You will learn:

• How to build a dynamic data platform
• Multiple ETL data pipeline use cases
• Best practices for overcoming challenges in areas like automation integration, product license activation, data quality and real-time data integration

How Nutanix Democratizes Data with a Self-Service Cloud Data Lake Platform

Dark Mode has become a necessary addition to the email marketer’s and designer’s toolkit. User experience is key, but creating emails for dark mode can pose both design and technical concerns.

Join Elliot Ross, SparkPost Email Ambassador and Ben Tweedy, Email Design System Developer at Sparkpost, as they help you better understand what goes into designing for dark mode and answer any questions you might have on the topic. We’ll be covering:

An overview of dark mode and how to avoid common pitfalls within your current implementation
Tips, tricks and insight you can use to start designing for dark mode today
Optimizing your approach for best results
Designing email that meets the needs and preferences of your recipients is key in delivering an experience they will want to actually engage with and table stakes for netting the best results from your campaigns.

There is a lot to consider when implementing and designing for dark mode. Both technical and design elements need to be kept in mind to hit the mark. Join our experts to learn more about how best to use dark mode to design emails your recipients will enjoy interacting with.

Dark Mode for Email Marketers & Designers

In this virtual Send It School class, SparkPost’s deliverability experts will provide the cheat codes you need to achieve rock solid email deliverability. (And no, you can’t actually cheat your way to better inboxing, but these tips really are the key to success!)

In this 60-minute course, you’ll learn pro tips for:

Optimizing opt-in and unsubscribe processes
Complying with various stringent legal requirements
Keeping your subscribers engaged
How to avoid spam traps
Keeping your email lists healthy
Email deliverability is one of the key areas of any email marketing operation, but it can be one that gets overlooked in favor of the more ‘creative’ aspects. Its importance can’t be overlooked, however, and it’s not just about emails landing in your subscriber’s inbox!

Email deliverability goes beyond emails landing in your subscriber’s inbox – although this is a big part of it! Your customers need to be respected and looked after from the point of opt-in (or when they choose to opt-out).

Join our experts to learn more about email deliverability and the importance it plays, not just in your email campaigns, but in your customer lifecycle.

Send It School: 10 Pro Tips for Peak Inbox Performance

SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes. From iOS15 to zero-party data to third-party cookies and the ever-changing privacy landscape, how do you keep up to make sure your company and customers aren’t negatively impacted?

Join our panel of privacy experts as they answer your questions and discuss privacy related topics that impact you and your email team every single day.

Privacy and security are key to delivering a great customer experience. Your customers need to feel safe from the get-go, which means you need to be confident in the security of your email provider.

Email is a primary vector for phishing attacks and data breaches. That’s a risk your business can’t afford. Email can be difficult to scale, and building and maintaining it requires specialized operational skills.

Ask Us Anything: Understanding the Digital Privacy Landscape

Automate Complex Business Processes in a Hybrid Environment

The faster you can meet customer demands and deliver exceptional experiences, the better you can outperform your competition. In today’s turbocharged marketplace, that doesn’t just mean automating key tasks. It means automating entire business processes.

“Adopting Hyperautomation with Application Integration and AI” explores how leading forklift manufacturer Hyster-Yale Group transforms their business operations with the Informatica Intelligent Data Management Cloud and achieves enterprise-wide hyperautomation. 

We will cover:
Integrating applications in a low-code/no-code environment
Fulfilling API and AI strategies
Using drag-and-drop-capabilities to hyperautomate business processes

Adopting Hyperautomation with Application Integration and AI

Hyperautomation

Application Integration

APIs

AI Strategies

Low-Code/No-Code

Business Process Automation

API Management

Application Modernization

Cloud Applications

iPaaS

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Adopting Hyperautomation with Application Integration and AI

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