Preparing for Data Activation With Google Analytics 4

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Presented by

Samantha Barnes, Sr. Director of Google Analytics

About this talk

In this webinar, Samantha Barnes, Sr. Director of Google Analytics, explains the exciting updated features of Google Analytics 4 and the new Google Analytics 360 and how to create the critical insights needed to power Customer Data Platforms, personalizations, and marketing campaigns that grow businesses into category leaders.

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