Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

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Presented by

Matt Tarallo, Jennifer Brevick, Enrique Negrete, Raghu Kakarala, John Telford

About this talk

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.
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