Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

Logo
Presented by

Matt Tarallo, Jennifer Brevick, Enrique Negrete, Raghu Kakarala, John Telford

About this talk

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (11)
Subscribers (445)
Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences and drives superior client outcomes. Welcome to our channel - we encourage you to explore a variety of topics with our experts.