Embracing Google Analytics 4

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Presented by

Samantha Barnes Senior Director of Google Analytics

About this talk

Google Analytics 4 is no longer the new, it's the now. Recent news represents the biggest updates to Google Analytics ever. We review key details that brands need to know as they migrate from the legacy version, Universal Analytics. Google Analytics 4 collects cross-device data, includes new reports, and offers several digital privacy features.

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