Experimentation for great experiences: Learning from thousands of A/B tests

Presented by

Luther Knight, Miro Plueckabaum

About this talk

For digital natives and traditional businesses undergoing transformation, the ability to understand and optimise customers’ interactions has become a critical driver of differentiation and success. However, the struggle continues when it comes to testing and validating hypotheses that can positively impact business critical goals. Join BytePlus’ Luther Knight and Miro Plueckebaum as they discuss: - The need for experience powered growth - Benefits of an experimentation driven culture - Best practices drawn from thousands of hours of tests

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