How Short Form Video is Changing Everything Everywhere All at Once

Presented by

Jay Jenkins, Ash Padia

About this talk

Short form video applications and content are exploding. How can businesses adjust to this new world? It's about more than advertising and commerce; It needs to be part of a longer term strategy. Real engagement can only be achieved when we understand what's driving the trend and possess the tech to create in a quick and agile fashion. In this session BytePlus' Jay Jenkins and Ash Padia will explore the dramatic rise of short form content, and demonstrate ways businesses can use the medium to success. - Learn more about the trend, including the motivating factors and the size of the impact - Understand the challenges in adapting to short form, and how to increase your chances of success - Find out which technologies are being used to simplify the process of creating short form video

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