Bringing AI to your marketing stack: fireside chat with Chee Chew + Alex Holub

Presented by

Chee Chew, CPO, mParticle | Alex Holub, Co-founder & CEO of Vidora | Jonathan Senin, Senior Product Marketing Manager

About this talk

AI has changed the landscape of what is possible for marketers, and in this webinar you will learn how to harness that power. From creating predictive audience segments to automating personalization, utilizing machine learning on top of a CDP instantly enhances your entire marketing stack with predictive user insights. Join Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI. Conversation will focus on how marketers and product managers can: - Supercharge the entire marketing stack with predictive user insights - Automate personalization with next-best-offer and next-best-action decisioning - Create predictive audience segments and target experiences to the right customers

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