AI has changed the landscape of what is possible for marketers, and in this webinar you will learn how to harness that power. From creating predictive audience segments to automating personalization, utilizing machine learning on top of a CDP instantly enhances your entire marketing stack with predictive user insights.

Join Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.

Conversation will focus on how marketers and product managers can:
- Supercharge the entire marketing stack with predictive user insights
- Automate personalization with next-best-offer and next-best-action decisioning
- Create predictive audience segments and target experiences to the right customers

Bringing AI to your marketing stack: fireside chat with Chee Chew + Alex Holub

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences.

But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos.

It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Airbnb, Venmo, and Burger King solve data chaos.

In this webinar you’ll learn:
Why collecting, organizing, and activating customer data becomes more difficult as you scale
How to implement a customer data infrastructure that allows you to execute on your data strategy over time
How to leverage your customer data to deliver better personalization across channels

It's Time to Turn Data Chaos into Order

Maybe you've heard: AI is the next phase of digital transformation and a train that no marketer can afford to miss. But how do you adopt AI into your team's tools and workflows efficiently, without hiring a whole new team of technical experts? 
Join Sean Ryan, Technical Writer at mParticle, and Michael Firn, Product Manager at mParticle, as they discuss how marketers are able to take your personalization campaigns to the next level by leveraging AI.
After the session, you'll be able to:
Understand the benefits of utilizing AI across your entire marketing stack
Tackle common challenges that arise when trying to implement AI
Recognize specific use cases for predictive analytics and intelligence recommendations

AI for Marketers: Optimize personalization across the funnel

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About this talk

mParticle