AI for Marketers: Optimize personalization across the funnel

Presented by

Sean Ryan, Technical Writer | Michael Firn, Product Manager | mParticle

About this talk

Maybe you've heard: AI is the next phase of digital transformation and a train that no marketer can afford to miss. But how do you adopt AI into your team's tools and workflows efficiently, without hiring a whole new team of technical experts? Join Sean Ryan, Technical Writer at mParticle, and Michael Firn, Product Manager at mParticle, as they discuss how marketers are able to take your personalization campaigns to the next level by leveraging AI. After the session, you'll be able to: Understand the benefits of utilizing AI across your entire marketing stack Tackle common challenges that arise when trying to implement AI Recognize specific use cases for predictive analytics and intelligence recommendations

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