SAS Customer Intelligence 360 Connectors with Amazon Web Services

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Presented by

Bojan Belovic, Principal Technical Architect, SAS Institute | Dilip Rajan, Sr. Partner Solutions Architect, AWS

About this talk

82% of brands believe that winning in CX is directly tied to the ability to capture and analyze data in real-time, according to Experience 2030, a global survey conducted by Futurum Research and sponsored by SAS. But translating data into actionable insight at the optimal time can be challenging, especially for organizations held back by legacy systems, data silos, and organization silos. In this webinar, join AWS and SAS to learn how you can optimize interactions, infuse analytics, and centrally manage, integrate, and streamline your organization’s marketing programs. Discover Customer Intelligence 360 (CI360), a purpose-built cross channel intelligent marketing platform with pre-built channel connectors designed to achieve rapid insights and improve customer journeys with embedded analytics solutions. Presenters: - Bojan Belovic, Principal Technical Architect, SAS Institute - Dilip Rajan, Sr. Partner Solutions Architect, Amazon Web Services

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Extracting value from data is a challenge for many companies. Amazon Web Services (AWS) and AWS Partners have solutions to help. On this channel viewers will learn best practices and hear about customer journeys to prevent data silos, enhance data value, apply machine learning, improve security, and apply scalable data governance practices when handling customer data.