Trust is the currency of commerce: potential customers are willing to spend more, invest, and recommend your business if they trust and have confidence in your brand. In fact, people are 7x more likely to purchase from you if you’ve established this level of trust.
However, as global cyber threats evolve and customer interactions are primarily digital, product and risk management teams have a harder job than ever to secure customer data; maintain that trust; and recover (both data and brand reputation) in the event of a data breach.
Tune into this webinar as Seth Gilpin, Head of Product Marketing at Telesign, will address these issues and provide best practices for creating trust and reducing risk throughout the customer journey by focusing on connecting, protecting, and defending customers' digital identities.