Proving the ROI of CX in rocky times

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Presented by

Howard Lax, Principal Consultant at Forsta

About this talk

Customer retention and loyalty can drive growth in a business and save costs in the long run – even during rocky times! These are results businesses dream of – but how do you get leadership buy-in for your CX program? Howard Lax, Principal Consultant at Forsta shares how delivering superior customer experiences – with real life examples - can boost the bottom line, and arms you with the insight to prove to your leadership that “CX pays”. Join us and learn how to: Drive business impact with your CX program Understand the economics of CX Get leadership buy-in

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Forsta powers the HX (Human Experience) platform that breaks down the silos between customer experience (CX) employee experience (EX), and market research. Our technology helps you get closer to your people to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. We’re here to help inform and inspire all that you do to understand your humans. With us, you can gather, analyze, visualize, and act on the data and insights your customers and employees generate. We promote best practices, examine industry trends, discuss industry controversies and challenges, and above all, help you get to know the humans in your business.