Power up your results by pairing research skills with cutting-edge software

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Presented by

Mike Stevens - Founder, Insight Platforms and What Next Strategy & Planning; Fredrik Osterberg - SVP MR EMEA, Forsta

About this talk

Choosing between investing in humans and machine learning processes or between full-service support and ‘DIY’ software does not have to be an and/or proposition for market research agencies (MRAs). In our latest webinar, we debunk the notion that research must be a binary choice, illustrate why a hybrid human-software model is best, and explain how your agency can seize the big opportunities in today’s research ecosystem. Tune in to discover: • Why hybrid models that combine software and research expertise are the key to meeting client requirements • How agencies can generate new revenue from their own technology-based intellectual property • The pros and cons of different ways to create hybrid ‘products’ that blend human research skills and best-in-class software.

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Forsta powers the HX (Human Experience) platform that breaks down the silos between customer experience (CX) employee experience (EX), and market research. Our technology helps you get closer to your people to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. We’re here to help inform and inspire all that you do to understand your humans. With us, you can gather, analyze, visualize, and act on the data and insights your customers and employees generate. We promote best practices, examine industry trends, discuss industry controversies and challenges, and above all, help you get to know the humans in your business.