Presented by
Mike Stevens - Founder, Insight Platforms and What Next Strategy & Planning; Diana Bhaktul -Product Marketing Manager, Forsta
Embrace how MRAs can tap the growing demand for human experience research
About this talk
Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. While many research agencies encounter these challenges, it’s not all doom-and-gloom.
Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.
In this webinar, we will demonstrate how research agencies can do just that by embracing the fast-growing opportunities in customer, employee and user experience.
Join the session to learn:
• The rates at which CX, EX and UX are growing
• Why this is much more of an opportunity for research agencies than a threat
• How agencies already have many of the skills in place to compete successfully in these categories
• Case studies of research companies who have built robust revenue streams using Human Experience capabilities
Forsta
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Human Experience webinars to inspire sharp decisions
Forsta powers the HX (Human Experience) platform that breaks down the silos between customer experience (CX) employee experience (EX), and market research.
Our technology helps you get closer to your people to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. We’re here to help inform and inspire all that you do to understand your humans.
With us, you can gather, analyze, visualize, and act on the data and insights your customers and employees generate. We promote best practices, examine industry trends, discuss industry controversies and challenges, and above all, help you get to know the humans in your business.