Power up your results by pairing research skills with cutting-edge software

Presented by

Mike Stevens - Founder, Insight Platforms and What Next Strategy & Planning; Fredrik Osterberg - SVP MR EMEA, Forsta

About this talk

Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences. At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success. Our four-part webinar series explores some of the key strategies with which agencies can be successful in this new era for the insights industry. In our latest webinar, we debunk the notion that research is a binary choice between humans and machines, between full-service support and ‘DIY’ software. Join industry consultant Mike Stevens and Forsta experts Fredrik Osterberg to hear how your agency can seize the big opportunities in today’s research ecosystem.   Part 3: Blended Technology & Services Join the session to learn: Why hybrid models that combine software and research expertise are the key to meeting client requirements How agencies can generate new revenue from their own technology-based intellectual property The pros and cons of different ways to create hybrid ‘products’ that blend human research skills and best-in-class software.
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Forsta powers the HX (Human Experience) platform that breaks down the silos between customer experience (CX) employee experience (EX), and market research. Our technology helps you get closer to your people to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. We’re here to help inform and inspire all that you do to understand your humans. With us, you can gather, analyze, visualize, and act on the data and insights your customers and employees generate. We promote best practices, examine industry trends, discuss industry controversies and challenges, and above all, help you get to know the humans in your business.