Online Reviews – Your Cheat Code for Better Performance

Presented by

Zack Hamilton - Executive Practitioner, Forsta

About this talk

Are you leveraging your local marketing to drive performance? Join Zack Hamilton, Executive Practitioner, to learn how to make the most of your local marketing using an often untapped source of differentiation – your local reviews. Zack walks you through why you can’t afford to miss out on using online reviews to your advantage, and how to implement an online review strategy for best results, with real-life successes. Key takeaways: - How to use online reviews to identify opportunities for differentiation - How to leverage those opportunities to prioritize changes and improvements - How to make sure you get real changes that drive business results

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Forsta powers the HX (Human Experience) platform that breaks down the silos between customer experience (CX) employee experience (EX), and market research. Our technology helps you get closer to your people to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. We’re here to help inform and inspire all that you do to understand your humans. With us, you can gather, analyze, visualize, and act on the data and insights your customers and employees generate. We promote best practices, examine industry trends, discuss industry controversies and challenges, and above all, help you get to know the humans in your business.