How to enhance your quantitative research with qualitative depth

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Presented by

Mike Stevens - Founder, Insight Platforms and What Next Strategy & Planning; Debi Hart, VP Product Manager at Forsta

About this talk

Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours. Surveys measure experiences, test new products and predict elections. And now you can make them even more more powerful. Qualitative research supercharges surveys with depth, colour and relatable stories. So you can help your clients and stakeholders to understand data, grasp your insights and make decisions more confidently. With quant + qual it really is a case of 1+1=3. Industry expert Mike Stevens and Debi Hart, VP Product Manager at Forsta discuss: - Why qualitative research is growing in importance - The 3 critical ways it enhances survey research - The 3 simple tools for adding qualitative depth to your own quantitative survey research.
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Forsta powers the HX (Human Experience) platform that breaks down the silos between customer experience (CX) employee experience (EX), and market research. Our technology helps you get closer to your people to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. We’re here to help inform and inspire all that you do to understand your humans. With us, you can gather, analyze, visualize, and act on the data and insights your customers and employees generate. We promote best practices, examine industry trends, discuss industry controversies and challenges, and above all, help you get to know the humans in your business.