John Blum, Director, Solutions Engineering, Glassbox & Michael Horwitz, Product Marketing, Glassbox
There are increasing numbers of analytics tools that map your customers journey across your websites and apps . But showing what they are doing is only the first step. Understanding why they are behaving this way is the key to prioritizing your efforts and driving gains in conversion, revenue and customer satisfaction.
In this 45 minute webinar you will learn from real world examples:
-What is journey mapping and where does it fit in your tech stack
-Why AI is a critical part of Journey Maps
-How can you use them to understand customer behavior
-Ways to optimize the customer journey based on journey insights
See demonstrations of the Glassbox Augmented Journey Map in action.