Putting Insights and Experimentation at the Heart of your Digital CX Strategy

Presented by

Michiel Jansen Global Conversion Optimisation Lead, ING & Robert Driver, Principal, Payments and Innovation, UK Finance

About this talk

Financial institutions are vulnerable to digitally native, customer-centric new entrants. To maintain their competitive edge, established organisations must adopt a test-and-adapt approach using digital experience insights. Digital experience intelligence provides crucial data to make informed decisions and test larger ideas before deployment. By ensuring that every digital decision is well-informed by data, financial institutions can maximise the performance and business impact of their web and mobile channels, while also boosting customer satisfaction and loyalty. Learn how to: Reduce time to market for new experiences and features Use the customer voice to shape your practical approaches Use digital insights to shape tests, create dynamic customer engagement and respond to customer needs. Influence strategic decisionmakers using CX data Harness data to drive experimentation and turn customer insights into action

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