Name: Putting Insights and Experimentation at the Heart of your Digital CX Strategy
Start: 2023-02-21T15:00:00Z
End: 2023-02-21T15:58:37.000Z
Location: BrightTALK
Rating: 5

Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time across mobile apps and the web to accelerate loyalty and growth.

Watch our webinars and videos to learn how you can use Digital Experience analytics to help achieve your metrics and KPIs.

VoC is an integral part of a good CX strategy, but how can CX pros more effectively unlock the voices of those who don't share feedback? Join CXPA's Gabe Smith, CCXP, as he welcomes Hadar Radzinski from Glassbox to discuss how CX professionals can surface the voice of the silent to improve issue resolution and identify growth opportunities that propel CX and business success.

Unlocking the Voice of the Silent Customer

E-commerce has never been so competitive until now. With a looming recession and retailers revisiting their digital transformation efforts, the time is now to convert digital shoppers into repeat customers.

Register now to learn how to optimize the most important e-commerce journeys so you can increase revenue and customer loyalty. This session will cover:

> Actionable insights and recommendations for journey optimization in today’s economy
> Best practices for collaboration across your organization
> How retailers like yourself are putting these recommendations into practice

In addition, we’ll share real-life examples of how retailers have put digital experience analytics to use and the results they’re receiving.

SPEAKERS:
• Carolyn Pollock, CMO, Tailored Brands
• Ryan Williams, VP, Digital, FULLBEAUTY Brands
• Amy Madonia, Executive Director, Global Ecommerce, MAC Cosmetics
• Greg Dowling, Global Director of Business Insights, Glassbox
• Moderated by Scott Silverman, Co-Founder, CommerceNext

4 Steps to Journey Optimization in an Uncertain Economy

We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of marketing myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (NBX).

Join Glassbox’s upcoming webinar with guest speaker, Brandon Purcell, VP, Principal Analyst at Forrester and David Geffen, VP Product Marketing, Glassbox to learn how to use customer insights combined with marketing-focused analytics practices so your organization can truly become customer obsessed and CX led.

Attend this webinar to learn:
What The Next Best Experience (NBX) is and why it’s the paradigm for analytically driven personalization
The importance of cross functional collaboration and shared goals
The 6 dimensions for advancing your customer analytics maturity model – strategy, structure, process, data, analytics, and tech

Next Best Experience: The Next Stage In An Analytical Evolution

As more revenue is being generated on digital platforms, maintaining the ability of production environments has become a business-critical priority as any error or glitch can directly impact an organization’s bottom line. However, engineering teams currently have little visibility of the business impact of these errors, which can lead to a drop in user engagement at the customer end of development.

This webinar discusses how real user experience can provide a new level of insight into the digital customer experience in real time.

Prioritize Site Issues and Boost Revenue with Real User Experience (Rux)

All digital businesses are on a quest to convert website visitors into customers, and gaining insight into modern customer experience data has become crucial to achieving this. Today, every step of the digital journey can help build brand loyalty, and ultimately lead to more revenue opportunities. This on-demand webinar discusses how gaining true insight into the customer experience can help organizations to boost their conversation rate optimization

How to Optimize Customer Behaviour through Conversation Rate Optimization

Today’s businesses are evolving rapidly to meet new customer expectations. Organizations leveraging digital experience platforms (DXPs) to help deliver strategic digital transformation initiatives are far outcompeting those that are not. Based on a study from analyst ESG, research shows organizations using DXPs to enhance the end-to-end customer journey are winning in this highly competitive market.

Watch ESG Senior Analyst Paul Nashawaty and David Geffen, VP, Product Marketing, Glassbox for an on-demand webinar as they discuss research from over 370 IT and business leaders from North America on the impact of DXPs in the modern world.

You’ll learn:
Why modern organizations seek to become “digital first”
How DX platforms can empower business advantage
Trends that can drive – or delay – DXP adoption

DX Platforms: Your Fuel to New Business Growth

Digital integration is a must have and not a nice to have. The global environment of the past few years showed us that organizations had to become “digital first” to gain business advantage against their competitors. With a looming recession and organizations revisiting their digital transformation efforts, where do we see CX initiatives taking shape in 2023?

Listen to Tabitha Dunn, Head of Global Customer Experience, Hitachi, Greg Dowling, Global Director of Business Insights, Glassbox, and CXPA CEO Greg Melia, CAE for a candid discussion about current pressing issues and developments in CX as well as a look ahead to the issues and trends that are top of mind for CX professionals in 2023.

Watch this on-demand webinar to hear the panel discuss:
How might customer experience and CX teams are impacted by the economic recession
Key factors a CX leader might want to consider in making their 2023 budget proposals
Steps CX leaders should consider ensuring their digital channels are well-integrated with traditional channels
What is CXPA hearing from members about their needs for 2023

CXPA Trends: What’s next for CX in 2023?

There are increasing numbers of analytics tools that map your customers journey across your websites and apps . But showing what they are doing is only the first step. Understanding why they are behaving this way is the key to prioritizing your efforts and driving gains in conversion, revenue and customer satisfaction.

In this 45 minute webinar you will learn from real world examples:
-What is journey mapping and where does it fit in your tech stack
-Why AI is a critical part of Journey Maps
-How can you use them to understand customer behavior 
-Ways to optimize the customer journey based on journey insights

See demonstrations of the Glassbox Augmented Journey Map in action.

Map Your Customers’ Digital Journeys and Deliver the Experience they want

Mobile apps that are unsuccessful have one thing in common: poor experience. Learn how you can deliver a flawless mobile experience that will bring users back to your app time and time again. And see how one company has put this into action and the impact it’s had.

Attend this webinar to learn:
-How Blue Shield of California uses DX analytics to better understand their users 
-Ways to harness insights from Glassbox and provide a better mobile app experience
-Actionable insights for mobile app optimization

Your Playbook for Better Mobile App Experience

Although digital banking has seen an increase in total adoption year over year, this comes with its own challenge: digital fraud. According to a recent study by LexisNexis, online banking accounted for 33% of the U.S. banks’ fraud in 2021. Join Glassbox’s 30 minute webinar to learn how digital experience analytics helps financial institutions mitigate and investigate fraud. We’ll discuss:

-Best practices for collaboration across teams to proactively monitor fraudulent activities 
-The importance of digital experience analytics in fraud investigation by having a view into every digital interaction 
-How observability helps you to proactively predict and prevent fraudulent activities

Digital Experience Analytics: Your Secret to Fighting Fraud

As consumers continue to turn to digital channels for their banking needs, traditional financial institutions are increasingly sharing space with FinTechs and other competitors that are redefining personal finance. Consumers are growing increasingly alienated by legacy banking models that have failed to embrace digital transformation and integrate more modern, frictionless, and mobile-native experiences.

A new study of 100+ banking executives reveals that financial institutions need to enhance digital customer experiences to increase retention and maximize lifetime value. Attend this webinar with Jim Marous and Greg Dowling, Global Director of Business Insights at Glassbox as they reveal key insights and findings including:

-How financial institutions can successfully manage the customer experience to generate continuing value for the business
-Emerging opportunities for financial institutions looking to implement a next-generation digital strategy to retain customers
-How financial institutions can adapt their branding, online services, communication strategies, and rewards programs to create meaningful connections with customers

Increasing Customer Lifetime Value through Exceptional Digital Experiences

Financial institutions are vulnerable to digitally native, customer-centric new entrants. To maintain their competitive edge, established organisations must adopt a test-and-adapt approach using digital experience insights. Digital experience intelligence provides crucial data to make informed decisions and test larger ideas before deployment. By ensuring that every digital decision is well-informed by data, financial institutions can maximise the performance and business impact of their web and mobile channels, while also boosting customer satisfaction and loyalty.

Learn how to:
Reduce time to market for new experiences and features
Use the customer voice to shape your practical approaches
Use digital insights to shape tests, create dynamic customer engagement and respond to customer needs.
Influence strategic decisionmakers using
CX data Harness data to drive experimentation and turn customer insights into action

Putting Insights and Experimentation at the Heart of your Digital CX Strategy

Digital Experience

Conversion Rate

Customer Experience

Marketing Analytics

Digital Marketing

Website Performance

Digital Performance

Glassbox

Customer Data

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

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Data and Analytics

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Information Technology

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CxO Strategy

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Putting Insights and Experimentation at the Heart of your Digital CX Strategy

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