Next Best Experience: The Next Stage In An Analytical Evolution
Brandon Purcell VP, Principal Analyst Forrester David Geffen VP Product Marketing Glassbox
About this talk
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of marketing myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (NBX).
Join Glassbox’s upcoming webinar with guest speaker, Brandon Purcell, VP, Principal Analyst at Forrester and David Geffen, VP Product Marketing, Glassbox to learn how to use customer insights combined with marketing-focused analytics practices so your organization can truly become customer obsessed and CX led.
Attend this webinar to learn:
What The Next Best Experience (NBX) is and why it’s the paradigm for analytically driven personalization
The importance of cross functional collaboration and shared goals
The 6 dimensions for advancing your customer analytics maturity model – strategy, structure, process, data, analytics, and tech
Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time across mobile apps and the web to accelerate loyalty and growth.
Watch our webinars and videos to learn how you can use Digital Experience analytics to help achieve your metrics and KPIs.…