Engage, Influence and Sell: 3 Ways To Improve Your Customer’s Journey

Presented by

Celina Wong, Sr. Director Of Analytics, TULA Skincare & Josh Friedman, Head of Digital Products (Fmr.), Blue Apron

About this talk

Understanding the customer journey is a crucial task for retailers because it enables them to smoothly deliver personalized experiences that drive customer satisfaction, loyalty and, most importantly, sales. However, the increasing frequency, nonlinear nature and fragmentation of customer journeys make this understanding a daunting task. In this webinar, we look at three ways you can improve your customer journey by exploiting recent advances in AI, Data collection and retargeting technology. Specifically, we will discuss: • Conversational AI: Explore how AI-powered chatbots can improve the customer experience, saving you time and money by delivering precise responses, autonomously creating content and eliminating chatbot inaccuracies • Retargeting: Discover how to tailor retargeting efforts to customers at different stages of the buying process, including cart abandonment, site browsing and past visits • Leveraging Real-Time Data: Learn how to leverage real-time customer data to identify areas where customers are being lost, measure and improve engagement around your campaigns and initiatives and connect channels for a seamless omnichannel experience that reduces friction Speakers: • Celina Wong, Sr. Director Of Analytics and Strategic Insights, TULA Skincare • Josh Friedman, Head of Digital Products & Merchandising (Fmr.), Blue Apron • Courtney Herb, Director of Brand Marketing, AdRoll • Greg Dowling, Global Director of Business Insights, Glassbox
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Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time across mobile apps and the web to accelerate loyalty and growth. Watch our webinars and videos to learn how you can use Digital Experience analytics to help achieve your metrics and KPIs.