The Power of Form Analytics: Insights, Optimization and Conversions

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Presented by

Scott Aldridge, Business Insights, Glassbox

About this talk

Did you know according to a study conducted by Formstack in 2021, websites that use multi-step forms experience a 14% higher conversion rate compared to traditional single-page forms? In today's digital landscape, forms play a critical role in collecting valuable information, driving user interactions and generating revenue for businesses. Organizations across various sectors invest significant resources in designing and implementing online forms to facilitate data capture, lead generation, and user engagement. However, without proper analysis and optimization, these forms may fail to deliver the desired outcomes and hinder conversion rates. Watch this webinar to learn: -The Importance of form analytics to uncover user behavior -How to identify conversion barriers -Optimizations to enhance the user experience
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Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time across mobile apps and the web to accelerate loyalty and growth. Watch our webinars and videos to learn how you can use Digital Experience analytics to help achieve your metrics and KPIs.