During this virtual event, participants will have the opportunity to hear from APAC thought leaders and subject matter experts in Customer Experience on making millions of conversations as personal as one.
The global pandemic saw many race to accelerate their digital transformation. Brands scrambled to understand changing customer needs, resolve problems quickly and prevent customer churn, all whilst trying to find process efficiencies, people productivity and revenue gains. Some brands turned to chatbots to cope with the large influx - only to find themselves with irate customers and frustrated teams. Some even abandoned their bots. These “old school” bots have their use cases. But in an environment where more consumers are engaging digitally, brands need today's AI-based chatbots that can better understand consumers' intentions and address inquiries quickly, allowing personalization at scale.
Attendees will hear from:
- Greg Miller, futurist and Cofounder of Faethm on the human impact of automation. How can employers prepare their workforce with skills of the future, through AI? What challenges should they be mindful of?
- BUPA’s Contact Center leader, Caitlin Bridger, on their conversational CX journey to date. With over 31 million customers globally, what does the vision and blueprint for a human-touch CX at scale encompass?
- Hamish Cargill, Director of Principals’s thought leadership on how leading brands across retail, banking, healthcare, travel and government are putting human centered design at the heart of their brand voice.