Sigma on Sigma: Empower your Stakeholders with Marketing Metrics & Projections

Presented by

Edwin Afable, Principal, Marketing Operations, Ayonika Bose, GTM Intelligence Analyst, Chitra Rakesh, Head of Content

About this talk

Did you know that Sigma could enable you to map your users’ journey, or gain insights into sales qualified leads, or even build scenario models? We are a company of innovators who pride ourselves in being the model Sigma customer. Join us for an informative webinar where we will explore the power of Sigma and uncover some practical marketing use cases through real-world examples and demos. In this webinar will learn: - How you can use Sigma to determine key content and website metrics - How to conduct cohort analysis and draw projections with Input Tables - Ways to harness data to make smarter marketing decisions and build a data-driven culture
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Sigma unlocks the value of data by delivering cloud-scale analytics and business intelligence with the simplicity of a spreadsheet, complete with pivot tables and dashboards. Empower business professionals and data teams to quickly explore, analyze, visualize, and collaborate, leveraging all of their Snowflake data.