Replacing Heat With Light: Bridging the Gap Between Cyber Vendors and Consumers

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Presented by

Eireann Leverett, co-author, Solving Cyber Risk, and Richard Struse, CTO, Tidal Cyber

About this talk

Do you know how your enterprise is actually defended against the threats that are relevant to you? It’s one of the biggest unspoken issues in cybersecurity today: customers don’t know what specific adversary techniques a security product defends against (assuming they they know what techniques they want to defend against). But customers aren’t the only ones having challenges. While security vendors’ research teams often publish attacker techniques, the messaging can be biased based on what the vendor can see, or how sales and marketing want to position their solution. This communication gap leads to mistrust of vendors and frustrated customers. This fireside chat presentation will examine the economic factors that led to this divide, and will discuss how to bridge that gap with fact-based conversations around mapping capabilities to adversary techniques while empowering customers to identify the right group of products to defend against their specific threat profile.
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We formed Tidal for one simple reason—we believe that defenders need and deserve tools and services that make achieving the benefits of threat-informed defense practical and sustainable. We believe that these tools and services should be independent of any specific vendor’s security product or capability. That independence helps ensure that our enterprise customers always understand what is best for them and that our solution provider customers are positioned to deliver success.