SaaS Content Marketing: Key Tips and Tricks for 2023

According to our research, 97% of tech companies generate positive results with content marketing. Would you like to join them and grow your SaaS business organically? Join our hands-on workshop to discuss strategies for creating effective content for complex personas, building content at scale, and generating tangible results. You’ll hear from experienced industry leaders working with SaaS companies: Kathryn Strachan, CEO of CopyHouse, and Vanhishikha Bhargava, Founder of Contensify. We’ll talk about: - How to create personalized content for complex, multi-persona audiences - How to collaborate with Sales teams and create targeted (and converting) content - How to ensure content quality and whether to use AI content tools - How to create and use powerful, product-led content