Name: Generative AI for Digital Marketers: The Tech’s Impact on Business Growth
Start: 2023-08-30T13:00:00Z
End: 2023-08-30T13:01:02.000Z
Location: BrightTALK
Rating: 4.7

Join Girlboss and Semrush for a free webinar about becoming a Full-Stack marketer. Learn how to thrive in today’s all-in-one marketing roles with expert insights and future-proof strategies.

Why You’re Destined to Become a Full-Stack Marketer (It’s a Good Thing, Promise!)

In the third episode of the AI and Search webinar series, we discuss how Large Language Models (LLMs) like ChatGPT and Claude are reshaping the marketing landscape.
This 1 hour webinar will cut through the noise and give you a clear, practical understanding of what LLMs are and how marketers are using them right now to gain a competitive edge.
Hear from a panel of leading SEO professionals Barry Schwartz, Fabrizio Ballarini, Leigh McKenzie as they share insights, practical strategies, and forward-thinking perspectives on the evolving role of AI in search.

AI and Search Webinar Series: Episode 3

Local visibility doesn’t happen by chance. It lasts because of smart and repeatable weekly actions that keep driving rankings, calls, and walk-ins.

The Local Marketing Framework Vol. II: Win Locally with Just One Hour a Week with AI and Semrush

The best-performing local businesses didn’t start out by ticking every single box in a marketing checklist. They focused on just three to five key actions that actually got them traction. In Part 1 of our two-part Local Marketing Framework series, we’ll share a winning approach (also followed by top-performing local businesses) to help you build a solid local presence and turn views into real customers.

The Local Marketing Framework Vol. I: Become the #1 Local Pick in Search, Maps, and LLMs

In the second episode of the AI and Search webinar, we explore the impact and opportunities of AI Overviews across different industries.
 
Learn from our panel of SEO professionals who work across a range of sectors including retail, travel, finance and real estate, and who are seeing the effects of AI on their brands and clients. 

Watch the recording with Kyle Byers, Marie Haynes, Mark Williams-Cook, and Mordy Oberstein with host Jo Turnbull as they share strategy and recommendations for retail, travel, finance, real estate, and more.

AI Overviews: An Industry Impact Snapshot

Discover how to outsmart your competition with Semrush! Join our webinar to see how .Trends and AdClarity help you uncover market insights, track competitors, and refine your strategy for success. Register now!

Boost Your Competitive Intelligence with Semrush

La forma en que las marcas se descubren en internet ha cambiado para siempre.
Hoy, la IA decide qué marcas ganan visibilidad, basándose en señales de confianza, entidades, y factores de ranking impulsados por inteligencia artificial.
Con plataformas como ChatGPT, Perplexity, Gemini y Claude dominando la búsqueda, las reglas tradicionales ya no aplican.


Si tu marca no se adapta, perderá visibilidad, autoridad y ventas.
En este webinar te explicamos cómo funciona este nuevo ecosistema, qué cambios debes hacer hoy mismo para mantenerte competitivo, y cómo tomar la delantera frente a tus competidores.
Además, tendrás acceso exclusivo a una vista previa de nuestra nueva herramienta de optimización basada en IA.


La IA está reescribiendo las reglas.
Te mostraremos cómo estar entre los que ganan — no entre los que quedan olvidados.

¿Tu marca está lista para sobrevivir en la nueva era de búsqueda por IA?

What happens when AI decides which brands matter? Search is no longer just about keywords—it’s about entities, trust signals, and AI-driven ranking factors. With Google’s Search Generative Experience (SGE) and multimodal search changing discovery forever, brands that don’t adapt will lose visibility, authority, and revenue.

This webinar goes beyond traditional SEO. We’ll break down how AI search works, what brands need to do to stay dominant, and how to take control before AI—and competitors—reshape your online presence. Plus, get an exclusive sneak peek at our first-in-class AI optimization tool, designed to help brands win in this new search landscape.

AI search is not just another algorithm update, it’s a fundamental shift. If your brand isn’t optimized for AI-driven rankings, it risks being misrepresented, outranked, or ignored. This webinar will give you a practical, AI-first strategy to stay visible, relevant, and competitive.

AI Search Is Reshaping How Brands Are Found – Are You Ready?

When today’s complex consumer journeys emerged, marketing teams became increasingly siloed—optimizing against department-specific KPIs and missing the broader picture. In this webinar, we’ll explore how leading brands break down functional silos, create synergies across five critical touchpoints, and align data, insights, and action for stronger marketing outcomes. Using Microsoft’s latest launch effort as a case study, we’ll discuss how to shorten time to market impact and build a connected marketing strategy.

Defragmented Marketing: How Leading Brands Align Data Across 5 Critical Touchpoints

LLM tools like ChatGPT are reshaping how people discover brands and make decisions—often before a single click. In this webinar, we’ll explore how to tap into this shift: surfacing real audience questions, creating content that earns citations, and staying visible when traditional search is not the starting point.

The AI-Led Search Playbook: How to Stay Discoverable in 2025

Como ter sucesso na era da pesquisa de IA?

Neste webinar, exploraremos como o cenário de pesquisa mudou drasticamente. Não basta mais se posicionar no Google; Os consumidores consultam diversas fontes antes de tomar uma decisão: mídias sociais, podcasts, plataformas de IA (ChatGPT, etc.).

O que abordaremos:

-O que os dados nos dizem sobre mudanças no comportamento do usuário
- As 5 chaves para o sucesso na pesquisa de IA: Visibilidade, Tráfego, Comportamento, Social e Marca.
-Como otimizar sua estratégia e se adaptar a esse novo paradigma para não ficar para trás.

O que você aprenderá:

- Entender como a pesquisa de IA funciona e quais fatores influenciam a classificação.
- Crie uma estratégia omnicanal eficaz para atingir seu público em todos os canais.
- Usar ferramentas específicas para melhorar a relevância, credibilidade, usabilidade, engajamento e frescor do seu conteúdo.
- Para permanecer à frente em um ambiente de pesquisa em constante evolução.

Prepare-se para dominar a era da pesquisa de IA!

Motores de busca com IA: como aumentar a visibilidade, impulsionar conversões e criar autoridade de marca

In our first AI and Search webinar, we discussed how AI overviews are revolutionizing the SERP and how we can integrate AI into our SEO strategy. 
 
We talked about:
- How AI Overviews are changing the SERP
- AI Overviews’ impact on SEO
- What it means for brands and what they should be doing in 2025
- How to optimize for AI Overviews
- Developing a Generative Engine Optimization (GEO) strategy

Learn from those who are already incorporating AI into their SEO strategy by watching the recording from the live webinar on April 24th.

Aleyda Solis, Cindy Krum, Mike King and Nick Eubanks joined us in our first AI and Search webinar episode with your host, Jo Juliana Turnbull.

How AI Overviews are Revolutionizing the SERP: Insights from our Panel

¿Cómo triunfar en la era de la búsqueda con IA?

En este webinar, exploraremos cómo el panorama de búsqueda ha cambiado drásticamente. Ya no basta con posicionarse en Google; los consumidores consultan múltiples fuentes antes de tomar una decisión: redes sociales, podcasts, plataformas de IA (ChatGPT, etc.).

Qué cubriremos:

-Qué nos dicen los datos sobre cuáles han sido los cambios de comportamiento de los usuarios
-Las 5 claves del éxito en la búsqueda con IA: Visibilidad, Tráfico, Comportamiento, Social y Marca.
-Cómo optimizar tu estrategia y adaptarte a este nuevo paradigma para no quedarte atrás.

Qué aprenderás:

-A entender cómo funciona la búsqueda con IA y qué factores influyen en el posicionamiento.
-A construir una estrategia omnicanal efectiva para alcanzar a tu audiencia en todos los canales.
-A utilizar herramientas específicas para mejorar la relevancia, la credibilidad, la usabilidad, el engagement y la frescura de tu contenido.
-A mantenerte a la vanguardia en un entorno de búsqueda en constante evolución.

¡Prepárate para dominar la era de la búsqueda con IA!

Motores de búsqueda IA: cómo aumentar la visibilidad, impulsar las conversiones y construir autoridad de marca

Marketing success for local businesses is more than having an online presence; it’s about being unmissable in your community.
From local SEO and digital ads to social media and fresh content, staying visible can feel like a full-time job. That’s why we’re hosting a webinar with marketing expert Matt Diamante, who’s revealing some of the biggest marketing hacks that top brands use and showing how small local businesses can do the same. You’ll learn how to quickly optimize your local presence, and create content that attracts customers to your door.

Unmissable Marketing Hacks for Local Businesses

O time da Semrush tem o prazer de convidá-lo para o nosso webinar sobre SEO Técnico. Neste evento, mergulharemos fundo nas estratégias e táticas essenciais do SEO técnico, ensinando como otimizar o seu site para melhor desempenho nos motores de busca. Nosso especialista o guiará através de auditorias, melhorias e dicas para maximizar a sua visibilidade online e superar a concorrência. Não perca esta oportunidade de impulsionar a sua presença na web!

Domine o SEO Técnico: Aprenda como Melhorar o seu Site para Ranquear Melhor

Join Semrush Customer Success Managers, Rosamaria Amato and Miklos Szabo, to learn how to get started with your new Semrush subscription, and learn how to best utilize different tools in the software to improve your organic keyword rankings

We’ll talk about:
-A few SEO basics and search engine ranking factors to focus on
-Getting started with and setting up Semrush project tools
-Semrush keyword research tools for each aspect of your keyword research journey
-Semrush content writing tool to set you up for SEO-optimized content from the start
-How to track and report on your SEO performance utilizing Semrush

See you there!

Semrush Accelerator: Onboarding Webinar for Results-Driven Success

Participez à notre webinaire animé par l'équipe Customer Success pour découvrir les outils Semrush conçus pour la création et l'amélioration de contenus.

Optimiser et conquérir avec Semrush - Création de contenu efficace

What does the future hold for digital marketers as generative AI becomes widely adopted? Hear our predictions during our webinar, Generative AI for Digital Marketers: The Tech’s Impact on Business Growth.
Led by experts in SEO, branding, and business, our webinar will give you a closer look into how generative AI will impact our industry, and how it might look down the line.
Get the inside scoop on how digital marketers and brands can stay ahead by leveraging generative AI technology to improve their business processes and productivity at scale.

Generative AI for Digital Marketers: The Tech’s Impact on Business Growth

Generative AI

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Generative AI for Digital Marketers: The Tech’s Impact on Business Growth

Presented by

About this talk

Semrush