Name: Semrush Foundations Session 2: Building Your SEO Strategy
Start: 2024-11-21T15:00:00Z
End: 2024-11-21T15:00:59.000Z
Location: BrightTALK
Rating: 5

Everyone’s talking about LLM visibility these days — ChatGPT, Google’s AI Mode, you name it. But let’s be real: no one has a clear playbook for measuring it.

This session will break down what’s changed in the LLM landscape and what it means for brands in ecommerce — from how to gain mentions and citations to how to measure if those actually move the needle.

Our speakers will explore how B2B and D2C brands can build smarter visibility strategies, how Google and ChatGPT’s updates are reshaping discovery, and what the future of AI-driven ecommerce looks like.

You’ll walk away knowing:

-How LLM visibility impacts ecommerce growth today
-What metrics matter and what to stop tracking
-The differences between LLM visibility for B2B and D2C
-What’s next for ecommerce as AI and LLMs evolve

LLM Visibility in Ecommerce: What’s Changed?

The opening session to a 7-part educational journey from understanding to measurement to mastery. Explore how AI innovations like Google AI Overviews and ChatGPT are reshaping search behaviour - and why SEO remains the foundation of AI visibility. Learn how discoverability now means being mentioned, cited, and contextualised across multiple engines

Beyond SEO: Winning Visibility in the Age of AI Search

The U.S. ecommerce market is entering a transformative phase, shaped by trade shifts, artificial intelligence, and evolving consumer trust.
Join experts from Semrush and Statista as they present exclusive insights from their joint 2025 report, revealing how global tariffs, AI-driven discovery, and changing shopping behaviors are redefining the online retail landscape.
Discover which states, platforms, and strategies are driving growth — and how to stay competitive in the next era of digital commerce.

Inside the New U.S. E-Commerce Landscape: What AI and Trade Trends Reveal About Retail’s Future

WHAT IS THIS SESSION ABOUT?
This is a strategic session designed for digital marketing agency leaders who are struggling to achieve scalable, predictable, and high-ROI growth in today's complex digital environment. 

We'll show you how to move past the bottlenecks of fragmented MarTech stacks, slow time-to-market, and the rising cost of paid advertising, and transform your clients organic visibility into a leading, reliable engine for your business.

WHO IS THIS FOR:
This session is specifically focused for Agency Owners, Directors of Strategy, SEO Managers within marketing agencies who are driven by the goals of: obtaining better and more consistent results for clients, increase team productivity without compromising quality and scale consistently.

WHAT CAN YOU EXPECT?
We will show how to:
-Maximize client retention delivering faster, more consistent performance at scale.
-Increase operational margins: Streamlining workflows and reducing non-billable hours.
-Win new clients demonstrating clear, data-backed ROI forecasts.

WHAT WOULD YOU LEARN?
By the end of this webinar, you will have the knowledge to:
1.Deliver Faster Client Wins: Implement a framework that accelerates SEO strategy execution by up to 10x.
2.Boost Agency Profitability: Cut operational costs and free up team bandwidth by automating non-billable grunt work.
3.Scale: Walk away with a data-driven pitching strategy that proves your value, drives higher client acquisition rates, and ensures long-term client loyalty.

Partnering with Semrush: The Roadmap to Scalable Agency Growth

Everyone wants visibility in LLMs like ChatGPT and Google’s AI Mode — but how do you actually know if it’s working? Unlike traditional channels, attribution is murky and the playbook isn’t clear. In this session, you’ll learn what LLM success really looks like, which metrics matter, and how to tie LLM visibility back to your broader marketing strategy. Walk away with a practical framework to measure, analyze, and act on your brand’s presence in AI-driven conversations.

LLM Visibility: How Do You Measure the Impact?

Should your LLM visibility strategy for ChatGPT be the same as for Google's AI Mode? Dive into the latest data on how LLMs differ from one another and what that means for your AI visibility strategy. We'll explore the overlap between brand mentions and citations between ChatGPT and AI Mode and what that implies for your strategy. Where should you be focusing your time and effort? How can you make the right strategic decisions for your visibility, even if the dust hasn't fully settled yet, and if not all LLMs work the same way? We'll explore how to make the right decisions and what you should be considering along the way.

Are all LLMs the same? Rethinking Approaching LLM Visibility

Marketing today is fragmented — search, social, behavioral, brand, and traffic data often sit in silos, making it harder to scale results.

In this webinar, we’ll introduce a working model that connects these signals into one growth system. The framework shows how leading teams unify their data stack to strengthen brand equity, improve channel performance, and accelerate marketing impact.

From Data Silos to Growth Signals: How Leading Brands Build a Unified Marketing System

Most companies still treat AI and search as two different worlds. The result is wasted spend, longer cycles, and missed opportunities.

AI + Search: one marketing stack, compounding revenue

In this exclusive webinar, Semrush meets Quora as we bring together Quora’s own expert, Jenna Austell Owens, and SEO/Digital PR specialist, James Brockbank. Together, we’ll share how you can use Quora to build your brand, engage your audience, and increase your visibility in AI-driven search.

How to Grow Your Brand on Quora and Show Up in Google’s AI Results

Join top experts for a roundup of the main news and updates from the market, and how Semrush can help you stay on top of the game.

Marketing Countdown: 5 Industry Shakeups (and your action plan)

In the fifth episode of the AI and Search webinar series, we discuss the AI Landscape, the Generative AI platforms especially LLMs and how they are augmenting the broader digital experience and how we can prepare for this new era of search. 

This 1 hour webinar will be divided into 2 parts, the first 30 minutes, we will share a study of the current AI landscape and an analysis of evolving user behavior compared to traditional Google search, practical advice from our panelists with the next 30 minutes answering your questions live. 

Hear from a panel of leading SEO professionals Aleyda Solis, Judith Lewis Nitin Manchanda, and Myriam Jessier, as they share practical strategies and recommendations about how we should be adopting our search strategy as user behavior in the traditional search engines changes.

AI and Search Webinar Series: Episode 5

In the fourth episode of the AI and Search webinar series, we discuss Google’s AI mode, what it is, how we are working with it in the US and how we can prepare for it as it rolls out to more markets.
In this 1 hour webinar we will share a study of how AI mode compares to traditional Google search, how we can embrace AI mode and actionable strategies to adapt and stay competitive. 
Hear from a panel of leading SEO professionals Gerald Murphy, Kevin Indig, Myriam Jessier and Jo Juliana Turnbull as they share practical strategies and recommendations about AI Mode. This is the episode to watch for marketers navigating the next phase of search.

AI and Search Webinar Series: Episode 4

If your brand doesn’t show up in AI answers, customers won’t choose you. In this webinar, we’ll show you how to monitor and improve your AI search visibility on platforms like ChatGPT and Google’s AI Mode.

Outranking Your Competitors in AI Search: Real-World Tactics for Q3

In the third episode of the AI and Search webinar series, we discuss how Large Language Models (LLMs) like ChatGPT and Claude are reshaping the marketing landscape.
This 1 hour webinar will cut through the noise and give you a clear, practical understanding of what LLMs are and how marketers are using them right now to gain a competitive edge.
Hear from a panel of leading SEO professionals Barry Schwartz, Fabrizio Ballarini, Leigh McKenzie as they share insights, practical strategies, and forward-thinking perspectives on the evolving role of AI in search.

AI and Search Webinar Series: Episode 3

Join Girlboss and Semrush for a free webinar about becoming a Full-Stack marketer. Learn how to thrive in today’s all-in-one marketing roles with expert insights and future-proof strategies.

Why You’re Destined to Become a Full-Stack Marketer (It’s a Good Thing, Promise!)

Local visibility doesn’t happen by chance. It lasts because of smart and repeatable weekly actions that keep driving rankings, calls, and walk-ins.

The Local Marketing Framework Vol. II: Win Locally with Just One Hour a Week with AI and Semrush

The best-performing local businesses didn’t start out by ticking every single box in a marketing checklist. They focused on just three to five key actions that actually got them traction. In Part 1 of our two-part Local Marketing Framework series, we’ll share a winning approach (also followed by top-performing local businesses) to help you build a solid local presence and turn views into real customers.

The Local Marketing Framework Vol. I: Become the #1 Local Pick in Search, Maps, and LLMs

Continue your SEO journey with us in Session 2 of our 3-part series, where we’ll focus on optimizing your website from within. This session will explore essential technical and on-page SEO improvements to enhance your site’s visibility and user experience. Learn how to identify and implement effective strategies that boost your rankings, from fine-tuning site structure and improving load speed to optimizing existent content to resonate with both search engines and users. Perfect for anyone looking to strengthen their on-site SEO foundation!

Semrush Foundations Session 2: Building Your SEO Strategy

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Semrush Foundations Session 2: Building Your SEO Strategy

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