JustWatch turns audience segmentation into personal experiences to scale revenue

Presented by

Mike Maloney, Field CDO, Snowplow

About this talk

What do Amazon, Disney, and Universal all have in common? They are customer-centric organizations that leverage deep personalization to captivate their audiences and propel them from the competition. Enter JustWatch. Head of BI, Aleksandr Zolotukhin at JustWatch shares how his team is creating customer behavioral profiles to fuel targeted personalized ad campaigns for their customers. Join JustWatch, Snowflake, ThoughtSpot, and Snowplow as they discuss how to create, segment, engage and visualize data to maximize ROAS. In this session, learn: • Why personalization is a game changer for capturing your customers’ attention • How JustWatch drove impactful ad campaigns for customers with predictive & accurate customer profiles • How to maximize your ROAS with customer behavioral profiles

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Harness the granularity and predictive context of behavioral data to create Customer Behavioral Profiles, and use it them to fuel advanced data-driven customer experiences. With behavioral data, you can create customer profiles that go beyond being a single view of a customer, and provide a richly contextual and predictive view of why they’ve made a particular decision, and what they are likely to do in the future. Learn how to: - Reach Customers more effectively: Make Data-first decisions about what campaigns to invest in to optimize your Return on Ad Spend - Better engage customer to win revenue: Serve more contextual personalized experiences than your competitors to win customers