Mobile App Community Building Tactics from Yahoo Sports

Presented by

Joe Nazzaro, Principal Product Manager at Yahoo Fantasy Sports

About this talk

The multi-billion-dollar world of fantasy sports has seen one of its most significant influxes of new players. In fact, in 2021, the Fantasy Sports and Gaming Association stated that more than 60 million users worldwide participated in fantasy sports. This is due in part to the growing fame of players in different sports, the rising popularity of football, increasing investment in internet infrastructure, and the launch of fantasy sports applications. Within this ever-growing industry, Yahoo Fantasy Sports has been at the forefront for years, building competitive communities and fostering relationships between players online. In this webinar, join Joe Nazzaro, Principal Product Manager at Yahoo Fantasy Sports, as he discusses how the platform became one of the most widely used services for millions of online leaguers, and how the service has evolved over the years with the introduction of its mobile app. Topics we'll cover in this webinar include: * How to build a real community in a fantasy sport * Bringing real-world relationships to the digital realm * Real connections, fantasy sports: Building human connections in a digital world

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