Communication Channel Preferences for Mobile Consumers

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Presented by

Michael Fauscette, CEO of Arion Research

About this talk

Arion Research surveyed 1200 global consumers who use mobile apps about their communication channel preferences for interacting with businesses. The survey asked consumers 18 years and older from 14 countries around the world which channels they use, prefer, trust and pay attention to when interacting with businesses. The survey reveals that not all channels are equal for consumer trust and attention when it comes to different types of business communication. Register for this Sendbird webinar with Michael Fauscette of Arion Research to learn more about: * Why mobile apps matter as a channel to connect with customers * Consumer preferences for push notifications from mobile apps * How consumer experiences with SMS have changed in the past 12 months * Consequences for poor business communication practices
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Sendbird believes conversations are at the heart of building relationships and getting things done. As such, we built the world's most proven conversations platform for mobile apps across chat, voice, and video. We help 1,200+ businesses worldwide to improve customer retention, conversion, & support with our in-app conversations platform. Industry leaders like Reddit, DoorDash, and Hinge use Sendbird to drive increased transactions & loyalty for hundreds of millions of users every month. Sendbird has over 250M MAUs from over 50 countries operating in industries ranging from marketplaces, ride sharing, and online communities to gaming, live video streaming, and healthcare. The company is headquartered in San Mateo, CA, with additional offices in New York, London, Seoul, Singapore, and Bengaluru. Sendbird has raised over $220M from leading investors, including ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.