Product roadmaps relaunched with Bruce McCarthy

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Presented by

Bruce McCarthy, Founder at Product Culture

About this talk

Why do we ship the wrong thing? We claim to “build, measure, learn,” but in reality, we “build, ship, build, ship, build, ship.” This phenomenon typically gets attributed to bad roadmaps but really it reflects a focus on outputs rather than desired outcomes. Let’s rethink how we view roadmaps – not as a list of features and delivery dates, but as a way to communicate our strategy. Join us for this one-hour webinar as Bruce will outline the components of a product roadmap, focusing on problems to solve rather than features to ship. Based on Bruce’s best-selling book Product Roadmapping Relaunched: Setting Product Direction While Embracing Uncertainty (O’Reilly Nov 2017), Bruce will explain why the new approach to roadmapping works and how you can relaunch roadmapping in your organization.
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Sendbird believes conversations are at the heart of building relationships and getting things done. As such, we built the world's most proven conversations platform for mobile apps across chat, voice, and video. We help 1,200+ businesses worldwide to improve customer retention, conversion, & support with our in-app conversations platform. Industry leaders like Reddit, DoorDash, and Hinge use Sendbird to drive increased transactions & loyalty for hundreds of millions of users every month. Sendbird has over 250M MAUs from over 50 countries operating in industries ranging from marketplaces, ride sharing, and online communities to gaming, live video streaming, and healthcare. The company is headquartered in San Mateo, CA, with additional offices in New York, London, Seoul, Singapore, and Bengaluru. Sendbird has raised over $220M from leading investors, including ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.