Outcome vs output: What should your product team prioritize?

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Presented by

Marty Cagan, Founder at SVPG

About this talk

One of the core differences between feature teams and empowered product teams is that while feature teams sign up to deliver features and projects (output), product teams sign up to deliver business results (outcomes). This discrepancy may not sound like a big deal, but it changes nearly everything, from the skills of the people on the team, to how work is assigned, to the team's relationship with the rest of the company, to what it means to be accountable. More generally, it's a lot more difficult to deliver results than design and code features. And not everyone is capable of doing this, and even many who are capable are not interested in the increased responsibility. So why care? Because just about every major technology-powered innovation in our industry has come from empowered product teams. Please join us for our webinar with Marty Cagan, as he shares invaluable insights on outcome vs. output focused product teams.
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Sendbird believes conversations are at the heart of building relationships and getting things done. As such, we built the world's most proven conversations platform for mobile apps across chat, voice, and video. We help 1,200+ businesses worldwide to improve customer retention, conversion, & support with our in-app conversations platform. Industry leaders like Reddit, DoorDash, and Hinge use Sendbird to drive increased transactions & loyalty for hundreds of millions of users every month. Sendbird has over 250M MAUs from over 50 countries operating in industries ranging from marketplaces, ride sharing, and online communities to gaming, live video streaming, and healthcare. The company is headquartered in San Mateo, CA, with additional offices in New York, London, Seoul, Singapore, and Bengaluru. Sendbird has raised over $220M from leading investors, including ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.