How to manage the business of your product

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Presented by

Steven Haines, Author of The Product Manager's Survival Guide

About this talk

Many product managers are concerned with designs, features, and other items that nurture a product’s capability or functionality. However, new features or user experiences represent only a portion of the work required to effectively manage a product’s business. Product management isn't about the next release. It's about managing a product like a business. Product managers would benefit greatly from a more holistic perspective on the product's business so that they can optimize the product's contribution to the company. Join us for this webinar as Steven will show you how to leverage the Product Management Life Cycle Model to become more effective in your job, and to deliver positive outcomes for the business.
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Sendbird believes conversations are at the heart of building relationships and getting things done. As such, we built the world's most proven conversations platform for mobile apps across chat, voice, and video. We help 1,200+ businesses worldwide to improve customer retention, conversion, & support with our in-app conversations platform. Industry leaders like Reddit, DoorDash, and Hinge use Sendbird to drive increased transactions & loyalty for hundreds of millions of users every month. Sendbird has over 250M MAUs from over 50 countries operating in industries ranging from marketplaces, ride sharing, and online communities to gaming, live video streaming, and healthcare. The company is headquartered in San Mateo, CA, with additional offices in New York, London, Seoul, Singapore, and Bengaluru. Sendbird has raised over $220M from leading investors, including ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.