How Causal AI is Empowering Advancements in Marketing

Presented by

Andre Franca, VP Research & Development, causaLens

About this talk

Only 17% of marketers use AI today, despite AI being touted as the ultimate marketing optimizer for the past decade. What is stopping us from harnessing this technology to better understand our customers? Can AI truly give us insights that help us attract and retain customers and increase ROI? The world’s leading marketing teams are moving away from traditional AI and turning to Causal AI to unlock their understanding of each step along the customer journey. Hear from causaLens’ Andre Franca, Director of Applied Data Science, and Zubair Magrey, GM Marketing, as they explain how their team has pioneered this new category of intelligent machines that understand cause and effect. After this session, you’ll be able to: - Understand how Causal AI overcomes the limitations of traditional AI for marketing - Leverage Causal AI to understand not just what action a customer may take, but also why they behaved the way they did - Rely on real-world examples of how Causal AI maximizes customer retention and budget allocation optimization - Use Causal AI to deliver on the promise of precision recommendations to budget allocation, at scale - Explain how causaLens’ Decision Apps can help teams run experiments at scale to probe which channels and messages are driving KPIs
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causaLens is the pioneer of Causal AI—a giant leap in machine intelligence. Today’s machine learning algorithms extract correlations from data and predict outcomes based on patterns in past data. Correlations are useful for making predictions, but they’re of little use for decisions. Causal AI goes beyond predictions by understanding the actual causes behind an outcome and quantifying the impact of different interventions. It is the only form of machine intelligence that can answer “Why?”. causaLens builds Causal AI-powered products that empower all users to make superior decisions and drive business value. Leading organisations across a wide range of industries trust causaLens with their most important decisions.