Reimaging Marketing Attribution With Trustworthy AI

Presented by

Andre Franca, VP Research & Development, causaLens

About this talk

CMOs that boost marketing attribution can achieve transformational results: they are 2x more likely to achieve double-digit sales growth and can realize cost efficiencies of 25%. Are you thinking about or asking your teams questions like: - How should I allocate my marketing budget when customer behaviour and preferences are radically shifting? - How can I achieve greater marketing impact with a reduced budget? You aren’t alone and the answers will require a better understanding of the world that your customers are living in, noisy, highly interconnected, and constantly changing. The world’s leading marketing teams are moving away from traditional AI and turning to Causal AI to unlock our understanding of each step along the customer journey. causaLens has pioneered this new category of intelligent machines that understand cause and effect. Join this webinar to learn: - How Causal AI enables attribution models to more accurately represent today’s complex world. - How Causal AI can deliver on the promise of precision recommendations to budget allocation, at scale. - From a demo of causaLens’ Marketing Attribution Decision App how marketers and teams can assess causal drivers and run experiments at scale.

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causaLens is the pioneer of Causal AI—a giant leap in machine intelligence. Today’s machine learning algorithms extract correlations from data and predict outcomes based on patterns in past data. Correlations are useful for making predictions, but they’re of little use for decisions. Causal AI goes beyond predictions by understanding the actual causes behind an outcome and quantifying the impact of different interventions. It is the only form of machine intelligence that can answer “Why?”. causaLens builds Causal AI-powered products that empower all users to make superior decisions and drive business value. Leading organisations across a wide range of industries trust causaLens with their most important decisions.