Navigating Economic Uncertainty: Insights From B2B Marketing Peers

Discover the B2B marketing trends high-growth companies are embracing to thrive in the face of economic uncertainty.  Watch the webinar to explore our survey-based research on best practices for growth in the face of a potential downturn. You’ll dive deep into the findings of our “Navigating The 2023 Downturn: B2B Marketing Executives“ research to discover how and where to invest in B2B marketing priorities. Come away with the information you need to steer your B2B marketing organization with a steady hand and resist reactive decisions that can put B2B marketing outcomes at risk. Watch the webinar to learn how high-growth B2B marketers are: Seizing growth with specialized talent: Learn why 59% of your peers are increasing their investment in personnel. Boosting buyer engagement with CX, EX, and BX convergence: Hear why 46% of companies are focusing on CX alignment. Improving GTM success with partners: Find out why 43% of your B2B peers are prioritizing their partner/channel ecosystem. Eliminating B2B marketing silos: Explore why 32% of companies are aligning marketing, sales, and product revenue engines. Please leave any comments or questions in the Rate This tab located below the player.